Download, or signup. Although quite simple to understand, it is quickly being abandoned in favor of lifecycle marketing. This forces marketers to take the time to understand the marketing lifecycle and how to map it to email campaigns. While it might seem a little overwhelming at first, learning how to map email to your marketing lifecycle isn't as difficult as you might think. However, before moving on to the steps necessary to map your email campaigns to the customer lifecycle, it's crucial to take a moment to define the term "Lifecycle marketing." defining lifecycle marketing lifecycle marketing is very similar to the typical sales funnel marketers that marketers know and love. The most significant
Difference, however, is that lifecycle marketing has no endpoint. For example, here's what the standard sales funnel looks like:standard sales funnel company mailing list source: in this example, a prospect enters the sales funnel at the very top of the funnel when they first learn about the brand. Based on the interactions and communications with the brand and its content, the lead will hopefully be funneled through each of the phases and convinced to make the final conversion from lead to customer. Create a customer journey using our guide.
Lifecycle marketing does much the same thing, but it never really ends. Instead, once the lead has made the desired conversion, it all starts over with notifying the consumer of new products, services, or other news just to keep them in touch with the brand. Visual of the customer lifecycle source: how does email play in lifecycle marketing? Lifecycle marketing relies almost entirely on constant communication between you and your consumers. While this communication can (and should) take many different forms, one of the most effective forms is email. Not only do email net marketing teams represent the highest return on investment of any digital channel available, but it is also the preferred method