Marcus Sheridan - Thinks the Debate Is a False Choice: the Sales Lion's Marcus Sheridan Doesn't Buy Into This Long-running Debate. In His Work With Clients, He's Seen a Direct Correlation Between Increasing the Phone Number List Amount of High-quality Content and Great Results.
Doug Kessler - Shit Is the Biggest Threat to B2b Content Marketing: More Content, Produced by an Inexperienced Pool of Content Creators Who Are Stretched to the Phone Number List Limit, Can Only Lead to One Conclusion - a Wave of Shitty Content That Will Make Audiences Raise Their Barriers, Excluding High-quality Content With the Dreck. This Will Lead Phone Number List to a Decrease in the Return Rate of Content Marketing Initiatives, Predicts Kessler.
2. Content Marketing Mergers and Acquisitions on the Rise (5:39 P.m.)
Content Is Moving to the Middle: Content Marketing Has Clearly Taken Center Stage for Brands, Entrepreneurs, and Investors. The Phone Number List Industry Is on Track to Generate $313 Billion in Revenue in 2019, According to Pq Media's Global Content Marketing Forecast. On the Way to That Number, Venture Capitalists Have Invested More Than $1 Billion in Content Marketing Technology Start-ups Since 2006, Reports Cmo.
The Biggest Acquisitions of 2014: This Infographic From Kapost Summarizes the Phone Number List Six Biggest Content Marketing Acquisitions of 2014. It Was the Start of the Content Marketing M&a (Mergers and Acquisitions) Boom, Which Gained Momentum Significant in 2015.
3. The Dawn of Content Branding (30:56)
Advantages of Separate Content Site: While 76% of B2b Companies Blog, Content Brands Such as Adobe (Cmo) and Xerox (Real Business) Have Gone Further and Developed Independent Content Sites Rich in Articles and Resources Free, as Part of Their Content Marketing. This Brightinfo Article Explores the Phone Number List Pros and Cons of the Separate Content Website.
Interview With Andrew Davis on Content Brands: in This Podcast Interview With Nick Westergaard of Brand Driven Digital, the Phone Number List One and Only Andrew Davis Discusses How Content Brands Trump Branded Content.
4. Focus on Terms and Find Them Correctly (41:10)
Can We Just Stop Using the Words Branded Content? Branded Content Gives Content Marketing a Bad Name. It's a Word Created by the Phone Number List Paid Media World - by Advertisers, Agencies and Media Planners. In This Cmi Blog Post, I Explain Why I Prefer the Phone Number List Term Content Branding.
10 Content Marketing Buzzwords You'll Hear Way Too Much in 2015: Content Marketing Is About Telling Stories, Building Relationships and Growing Your Audience, but It's Also About Using So Many Words to Fashion That You're Wondering What Kind of Monster You've Become, Warns Blog Contently. It Contains a List of 10 Overused Content Marketing Buzzwords.
Our Opinion: This Is a Subject That Fascinates Me a Lot. For the Phone Number List Practice of Content Marketing to Grow, We Need to Clearly Understand Its Terminology and Agree on the Meaning Phone Number List of Each Word. Robert Says Part of the Problem Is That the People Who Control Media Budgets (Eg, Madison Avenue) Don't Understand Content Marketing as a Business Strategy.
5. Sponsor (49:01)
Tight Numbers: How a Phone Number List Content Marketing Platform Saves Time and Money: Time Is Work Is Money. How Much Time Can a Content Marketing Platform Really Save You? These Hard Numbers From Our Sponsor.