Choose a popular and familiar popular singer, such as. Content recommendation 10 songs with over a million comments on NetEase Cloud music chart As a form of content, music executive email list can be activated by users from content recommendation, interest preferences, discounts, newcomer benefits, and curiosity (the second question). Activation is to put it bluntly, allowing new users to use the core functions of the product as quickly as possible. Back executive email list to the second point: the value of different states of the user is different. We have to define the current state of the user (user classification or user stratification).
And move the user to the next state until it is driven to the state closest to conversion (most likely to be converted successfully), which is the second point of user value executive email list improvement. ideas. The above example is to drive users from new registration acquisition) to growth (A activation), the value is improved, this path can be monitored, and we can drive users. Specific operations: Determine the current state of the user (combined with portrait and operating model) Confirm the next state (model) in conjunction executive email list with the operating model Drive users through (operational or product) strategies or mechanisms based on purpose 3.
Users have different behaviors, and different behaviors have different values. As long as the user opens the product, it is behavior (not opening is also behavior). Taking cloudMusic as an example, we classify users based on user behavior. For example, user a executive email list does nothing except listen to songs, and b listens to songs and reads comments. c not only read but also write comments, d will share the songs you like when you hear executive email list them. Assuming that a user will do everything abcd, then his/her user value must be the greatest, so allowing users to have more behaviors is a direct and effective way to increase value.