Many brand owners or digitally transformed businesses must know that SEO (Search Engine Optimization) is important. Market research firm Borrell Associates predicts that by 2020, the global corporate betting SEO budget will reach as high as 79.27 billion US dollars. There are also e-commerce players who seize the golden triangle of product, content, and SEO, and combine with keyword ranking query tools to continuously double their revenue. But what is the SEO positioning of your website? What SEO optimization space is there for the official website? Do you know what the new trends in SEO are? These questions are thrown at business owners or marketing executives,
and they are likely to be pains for many years! Lian Qiyou, a pioneer in the SEO industry in Taiwan, has accumulated 15 years of SEO qualifications, and pointed out that enterprises need new thinking to implement SEO. Flip the new thinking of SEO and optimize SEO four elements that cannot be ignored "Many people think that changing the website format, making links, and setting keywords means optimizing SEO!" Lian Qiyou explained, in fact, wedding photo retouching services with the evolution of digital tools, SEO methods are also constantly changing. For example, user experience, page opening speed, whether the website has RWD, and whether the URL is https are all important factors affecting SEO ranking in recent years. In other words, the digital environment is changing, and companies need to reinvent their
SEO thinking and practices. Lian Qiyou discussed the evolution of SEO from the four aspects of "technology, content, promotion and data". Technology, that is, from the construction to the optimization of the website, must be fully diagnosed for the problem. The content and keywords are most closely linked, and it is difficult to achieve good results if SEO is not combined with content marketing. In addition to traditional websites and links, promotion also includes optimization of digital assets, and integration of fan pages and video accounts in order to achieve multi-location benefits. Data, use SEO tools, make performance reports enhance keyword marketing. However, importing a set of SEO tools often costs tens of thousands of yuan. Is there no low-cost and efficient keyword query tool?