Happening. People are increasingly using digital tools on the move, especially in the dreaming and planning stages of travel experiences. We see from the data: more than 60% of the traffic comes from hotel websites on smartphones and tablets, so we are talking about a fundamental change in the mechanics and tools for consuming content. Hotels react to this revolution with special databases in different ways: some have invested in creating mobile websites or responsive versions, while others have a very strong cultural resistance to everything digital and therefore cannot understand its tangibility, so Would rather not invest in that direction. That's why to date only 40% of Italian hotel websites have a mobile-friendly version. Andrea Boscaro. From smartphones to the Internet of Everything, is the Internet ready for the increasing use of predictive networks? Armando Travaglini. Of course, the use of mobile devices is no longer a trend, but the current.
Happening. People are increasingly using digital tools on the move, especially in the dreaming and planning stages of travel experiences. We see from the data that more than 60% of the traffic comes from smartphone and tablet hotel websites, so we are number list talking about a fundamental change in the mechanics and tools of using content. Hotels are reacting to this revolution in different ways: some have invested in creating mobile websites or responsive versions, while others have a very strong cultural resistance to digitizing everything, special databases, and therefore cannot understand its tangibility, and would rather not Invest in that direction. That's why to date only 40% of Italian hotel websites have a mobile-friendly version. Andrea Boscaro. From smartphones to the Internet of Everything, the Internet is increasingly being predicted.
For finding technical and marketing solutions to manage large amounts of data. Where are the opportunities for tourism? Armando Travaglini. Big data undoubtedly represents one of the most relevant trends in recent years, and it will have a major impact on all areas where special databases are related to numbers. Every day we contribute to these vast databases because of the information we feed into social media, our surfing behavior, and our emotions. For the travel industry, this is a great opportunity to understand the so-called "sentiments" that customers express on digital channels: sentiment analysis tools are actually those that have a clearly relevant utility for hotels. Knowing your guests' opinions and "sentiments" is critical to understanding whether you're doing your job well and how to continue improving by taking cues from your customers' instructions. Andrea Boscaro.