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mahfuj Cr7
Jul 31, 2022
In General Discussions
This article is a competitive analysis of query recommended products. The author provides suggestions for iQiyi query recommendation by analyzing the keyword recommendation functions of Toutiao and Taobao. 1. Purpose of Analysis The so-called query recommendation, most of the current mainstream search engines provide two product forms. Before the user enters a complete query, the search engine will pop up a series of recommended queries in the search box, which we call drop-down recommendation; After the user enters a complete query and clicks the enter key, the search engine will give a query related to the entered query around the search result page, usually above or below, which we call related recommendations. On the one hand, query recommendation matches the search intent of netizens, and on the other hand, it can also achieve the effect of drainage, which can quickly guide netizens to find the content they need, or consider commercial monetization factors, and can guide the search to match the search intent and On searches with commercial value, improve the monetization efficiency of search phone number list engines. By analyzing the keyword recommendation functions of Toutiao and Taobao, we can find out the advantages, disadvantages and areas that can be optimized for each product's search recommendation function, and provide suggestions for iQIYI's query recommendation. 2. Scope of Analysis Keyword recommendation module on mobile APP 3. Selection of competing products Today's headlines, Taobao 1. Select a reason (1) Toutiao today The "attitude" news information client, a personalized information recommendation engine based on machine learning, calculates the user's interest in 5 seconds, and strives to make every recommendation more accurate, making reading more useful and efficient. To provide users with high-quality information, video, and live broadcast services, watching news videos and searching for news are the main needs of users. The keyword search mechanism adopted by search engines, information query, reading, and recommendation are all based on keywords. (2) Taobao As the overlord of the e-commerce platform, the main scenario is that users search for products and recommend products to constitute
Competitive analysis of query recommended products: Toutiao vs content media
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