Apr 12, 2022
In General Discussions
Editor’s introduction: Baidu’s acquisition of YY Live has finally settled. On November 17, Baidu signed a final binding agreement with Huanju Group to wholly acquire the domestic live broadcast business of Huanju Group (“YY Live”), with a total transaction buy email list amount of about 3.6 billion USD, the transaction is expected to close in the first half of 2021. In 2020, the first year of live broadcast, Baidu acquired YY Live, and it is not difficult to see its determination to accelerate the acquisition of important places in the live broadcast field. Different people will always have different views on Baidu's acquisition of YY. However, as to whether the price is really suitable, perhaps only those who are really involved will know. Therefore, when we see that the issue of Baidu's acquisition of YY cannot be beaten to death, we have to say good or bad, but we must buy email list look at it from the perspective of the parties involved. For Baidu, through the acquisition of YY, it can indeed make up for some shortcomings in live broadcast, so that Baidu can enrich and diversify its content form. Although people have always been criticized for live broadcast, as a new content form, live broadcast does have incomparable advantages over other content forms. Especially since the beginning of this year, the popularity of live broadcasts has made live broadcasts take the limelight. With the development buy email list of the live broadcast industry gradually becoming mature and perfect, live broadcast may become an indispensable content form for people just like text and short videos. Under Baidu's ecosystem, building a live broadcast platform is crucial. In fact, before the early acquisition of YY, Baidu had already made attempts on live broadcasting, and tried to test the waters by entering the game.