Apr 19, 2022
In General Discussions
In order to continue to exceed the high Telemarketing Lists expectations of investors, they will have to develop new revenue models. Video should clearly play a role in this. Billions of euros are still being spent on short commercials, which are largely brought to the masses via television. But Google and Facebook make it easy to show these Telemarketing Lists commercials at the right time, to the right people, with the right message. In addition, they make it easier to measure the impact of video compared to traditional media. That is precisely why Telemarketing Lists more and more of these billions are flowing online. 5. Platforms continue to expand their strong positions We essentially have 4 different business models. The oldest and often least flexible Telemarketing Lists model is that of hotels and car manufacturers. Another is the advisory model , which includes consultancy firms, for example. In addition, you have asset light models. The pre-investments Telemarketing Lists for one version are very large, but then it costs almost nothing more, as with Microsoft and Salesforce. Finally, you have the network orchestration model , with platforms such as Amazon, Uber and Facebook. If you look at where the value has been created within, for example, the Fortune 500 over the past twenty years, it consists of about 20 percent asset light models and about 80 percent (!) from network orchestration. On the internet, the parties that earn from the distribution of clicks, leads or sales almost Telemarketing Lists always make off with the big money. The network effects and economies Telemarketing Lists of scale of platforms are so great that platforms will certainly further expand their strong positions in the coming years. For advertisers, this brings both great opportunities and great challenges. Retailers are experimenting with transformation to platform models Many (traditional) retailers are Telemarketing Lists already experimenting with transforming to platform models. A logical consequence. The place you occupy as a retailer within the total distribution chain has become more important online than ever before. But it creates different challenges, because the transition from a less flexible business model to a network orchestration model is often also hugely capital intensive at first. For retailers active Telemarketing Lists within the platforms, the difference in proposition becomes even more important.